Today's market is changing faster than ever.
With the development of technology, traditional barriers to market entry are lowered,
and the concept of innovative product categories can come from other industries or anywhere.
A few years ago, no one could have imagined that Internet rentals and cashless payments would shake up the industry.
Brand is in people's mindsREAD MORE
classic cases of positioningREAD MORE
Neil French and his best worksREAD MORE
Brand awareness paradox.READ MORE